iSell Group Difference

Auctioneer – Harry Li (Master Auctioneer)

We do not hire an auctioneer for the day. Our in-house specialist auctioneer Harry Li, is an integral part of the sale process. He will meet your prospective buyers, understand their specific needs and knows the area very well.

Harry is an award winning auctioneer:

#1 Auctioneer in VIC (REIV) & #1 Auctioneer in Australaisia (REIA)

Being twice awarded the best Auctioneer in Melbourne, he has represented Victoria in the Australasian Auction Competitions for a number of years. Even in most highly regarded Auction Competition in all of Australia and New Zealand, Harry has proven himself to be one of the best in the industry by winning the most coveted, Australasian Auction Championships in 2015.

His Auction abilities have been recognised not just by the marketplace but also by his peers. The Industry body, Real Estate Institute of Victoria has awarded Harry Li the prestigious title of “Master Auctioneer”, one of only sixteen and the youngest ever.


 exclusive showcase

Our internet package enables us to market your property outside of the suburb it is in, exposing it to more buyers and increasing your chances of a higher sale price. Not having this would limit your property’s exposure.

World class marketing

Known for our beautiful marketing iSell group is committed to evolving our marketing approach to ensure your property is held above the rest. We offer every form of marketing collateral available and look forward to tailoring a marketing solution that works for you.

Open for inspection times

Our approach to inspections is a balance of four key factors: the number one priority of course – when it suits you. Then what time of day your property is to be shown to its best advantage; the buyer profile of your property and competing properties on the market.

High market share

Our strong market share should give you confidence; other sellers have done their research and have chosen us to represent them.

Chinese buyer network

buyers particularly from Mainland China are now a significant part of the Melbourne buying community. At iSellgroup we have developed a unique strategy that ensures that buyers from all over the world are able to access your property whether that be through international websites, multilingual translators and VISA specialist to Chinese newspapers. We have an exclusive agreement with a business that specialises in helping Chinese people buy into Melbourne’s South East. They influence through communicating in their mother tongue and creating real rapport. Many of our record sales have come from this exclusive arrangement.

Highly trained team

Top sporting athletes have trainers and coaches, likewise at iSell group. We pride ourselves on having the most highly trained property managers in Melbourne. From weekly training, guest speakers and one on one mentoring, our team consistently trains to ensure that our clients are receiving the best possible service and advice.

Full guarantee

We are so confident about our level of service that, should you find yourself unhappy with us at any stage, you can leave us at any point, no questions asked.